Decision infrastructure for celebrity–product partnerships.

Celebrity fit, without the popularity shortcut.

99% match combines product strategy, cultural signals and audience alignment to help teams shortlist better celebrity partners.

01Product
02Signals
03Candidates
04Campaign
Team reviewing campaign materials around a table
From brief to campaign

Built on three principles

Fit over fame

Relevance, credibility and message alignment lead the decision.

Signals with context

Trend evidence stays connected to source, date and interpretation.

Decisions with limits

Scores support judgment; risk, fee and availability still require verification.

For brand, strategy and partnership teams. See how it works → Decision support, not commercial due diligence.