/** * Canonical upgrade URLs (Sikshya LMS pricing page) with UTM tagging so the * mantrabrain.com analytics can attribute conversions back to the in-product * upgrade surface that triggered them. * * Every upgrade/see-pricing CTA in the admin should route through this helper * — never link to a raw pricing URL directly. The UTM contract: * utm_source = sikshya (the plugin family generating the click) * utm_medium = admin (in-app admin context) * utm_campaign = upgrade-gate (the campaign — every gated screen) * utm_content =