=== Marketing Insights ===
Contributors: dashhounddev
Tags: Marketing Insights, Business Intelligence, Analytics, Demographic, Behavioral, Psychographic, Firmographic, Advertising
Requires at least: 4.4
Tested up to: 6.4.1
Stable tag: 1.0.18
Requires PHP: 7.4
Author: DashHound

Author URI: https://marketinginsights.io/
License: GPL v2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html

Uncover deep customer insights to make data-driven marketing decisions. 50K+ data points from 40+ sources. Start optimizing your strategy today!

== Description ==

= UNLOCK CUSTOMER INSIGHTS TO DRIVE RESULTS =
The Marketing Insights plugin integrates a powerful data engine to reveal who your customers are and how to reach them. You'll get the actionable intel you need to optimize your marketing strategy.

= HOW IT WORKS =
Our tracking pixel gathers behavioral data from your website visitors. We process and analyze over 50K data points from 40+ sources to build rich customer profiles. The plugin shows top-level insights and links to our full reporting dashboard.

= VALUABLE CUSTOMER REPORTS =
These are just a few of the powerful reports you'll get:

* Demographic: Age, Gender, Number of Children, Language, Size of Home, Home Value, Length of Residence, Education, and more.
* Psychographic: Lifestyle, Feelings, Affluence, Social Attributes, Political Views, Charity, and more.
* Behavioral: Leisure Activities, Travel and Vacation Activities, Types of Cuisine Eaten, Consumer Goods Purchased, and more.
* Firmographic: Business Industry, Size of Business, Roles within Business, Annual Revenue, Purchase Intent, and more.

= OPTIMIZE YOUR MARKETING =
Use these insights to:

* Create targeted ads and messaging
* Identify new customer acquisition opportunities
* Produce tailored content that resonates
* Discover untapped markets to expand reach
* Benchmark and analyze campaign performance
* Make every marketing dollar count

= LEARN MORE =
Learn more about how DashHound turns website data into revenue at **[DashHound.com](https://www.dashhound.com/marketing-insights/)**. The future of marketing success starts with insights.

== Installation ==

Minimum Requirements:

PHP 7.4 or greater
WordPress 4.4 or higher

= Automatic installation =
1. Log into WordPress Admin Dashboard
2. Go to the Plugins menu
3. Click Add New
4. Search for "Marketing Insights"

== Frequently Asked Questions ==

= What's the tracking pixel for? =
The tracking pixel records visitor behavior on your site. We gather the data and generate insights for you.

= How quickly will I see data? =
Once you have 500+ visitors after installing the plugin, you'll see top-level insights.

= Where do I access the full reports? =
Click the "View All Reporting" button in the plugin's Marketing Insights tab.

= What can I do with these insights? =
Understand your customers better, create targeted messaging, identify new markets, optimize spend, and make data-driven decisions.

== Screenshots ==
1. Sample Behavioral Insights
2. Sample Demographic Insights
3. Sample Psychographic Insights
4. Sample Firmographic Insights

== Changelog ==

= 1.0 =
Initial release tested up to 6.1.1

= 1.0.2 =
Authentication service updated for enhanced security

= 1.0.6 =
Admin page rendering updated for wider server configuration compatibility

== Upgrade Notice ==

= 1.0 =
Update for secure data sync to your reports.

= 1.0.2 =
Update for secure data sync to your reports.

= 1.0.6 =
Admin page rendering updated for wider compatibility.

= 1.0.8 =
Updated splash screen image.

= 1.0.8 =
Added active uniques to splash screen.

= 1.0.10 =
Updated splash screen font.

= 1.0.11 =

Updated to HTML text interpreter.

= 1.0.12 =
Updated pixel URL.

= 1.0.14 =
Updated CSS to avoid conflicts.

= 1.0.15 =
Readme update

= 1.0.18 =
Added TOS acceptance page.