=== Advanced Woocommerce Reporting and Insights - Smart Product Sales Reporting  ===
Contributors: uptixa
Tags: sales report, woocommerce analytics, woocommerce reports, woocommerce, product
Requires at least: 6.0
Tested up to: 6.9
Requires PHP: 7.4
Stable tag: 1.1.4
License: GPLv2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html

Charty Analytics adds a modern, performance-focused WooCommerce analytics dashboard inside wp-admin with advanced reporting, insights, and actionable data.

== Description ==

**Charty Analytics** is a powerful **custom WooCommerce analytics and reporting plugin** designed to replace outdated WooCommerce reports with a clean, fast, and insight-driven dashboard.

It helps store owners, marketers, and agencies understand **sales performance, customer behavior, product trends, marketing impact, and financial health** — all in one place.

Unlike default WooCommerce analytics, Charty focuses on **clarity, speed, and actionable insights**, not just raw numbers.

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### Key Features

** Modern Dashboard Interface**
- Clean and responsive UI
- Sidebar-based navigation
- Designed for fast decision-making

** Smart Date Range Selector**
- Last 24h
- Last 2 days  
- Last 7 days  
- Last 30 days  
- Last 90 days  
- This month  
- Last month  
- This year  

**✔ High-Performance Charts**
- Powered by Apache ECharts
- Lightweight and fast rendering
- Smooth interactive charts
- No external tracking scripts

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## Orders Analytics

Get deep insights into your WooCommerce orders and revenue flow.

- Orders by status
- Top payment methods
- Top shipping methods
- Average Order Value (AOV)
- Refund rate analysis
- Net vs gross sales
- Order size distribution
- Coupon usage impact
- Orders by hour
- Orders by weekday
- Latest orders list with average fulfillment time

Perfect for understanding buying patterns and identifying revenue bottlenecks.

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## Product Insights

Understand which products drive your business and which need attention.

- Top products by revenue
- Top products by quantity sold
- Top products by profit
- Refunds by product
- Rising products
- Dropping products
- Coupon dependency
- New vs returning revenue
- Inventory risk indicators
- Cross-sell product pairs
- Low stock alerts

Ideal for inventory planning and pricing optimization.

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## Customer Analytics

Track customer behavior and retention with advanced analytics.

- New vs returning customers
- Repeat purchase rate
- Average order value (AOV)
- Customer lifetime value (LTV)
- RFM segmentation
- Revenue by country
- Days to second purchase
- Spend vs number of orders
- Churn risk indicators
- Top customers by revenue

Helps improve retention and increase lifetime value.

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## Marketing Insights

Measure the real performance of your marketing efforts.

- AOV trend analysis
- Orders vs revenue comparison
- Discounts trend
- Coupon usage tracking
- Best time to sell (heatmap)
- Coupon performance
- Actionable marketing insights

Know what works — and what wastes budget.

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## Finance & Revenue Analytics

Go beyond basic sales totals with financial intelligence.

- Net revenue volatility
- Average daily net revenue
- Top 5 products revenue share
- Top product dependency ratio
- Gross vs net (realized revenue)
- Discount pressure analysis
- Refund timing insights
- Revenue concentration
- Taxes, shipping, and refunds breakdown
- Finance-focused actionable reports

Built for store owners who want financial clarity.

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## Performance & Technology

- Optimized REST API endpoints
- Transient-based caching (10 minutes)
- HPOS compatible
- No external APIs
- Secure permission checks
- Lightweight and scalable

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## Installation

1. Upload the plugin folder to `/wp-content/plugins/`
2. Activate **Charty Analytics**
3. Go to **WooCommerce → Charty Analytics**

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## Frequently Asked Questions

### Does Charty work with HPOS?
Yes. Charty is fully compatible with WooCommerce High-Performance Order Storage (HPOS).

### Does this replace WooCommerce Analytics?
Yes. Charty is designed as a modern replacement with better performance and clearer insights.

### Does it use external APIs?
No. All data is generated directly from your WooCommerce store.

### Will it slow down my store?
No. Queries are optimized and results are cached using transients.

### Is it suitable for large stores?
Yes. Charty is built to scale and works well with large order volumes.

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== Author ==

**Charty Custom Smart Analytics** is developed and maintained by **Uptixa**.

Uptixa is a software development company specializing in:
- WooCommerce & WordPress solutions  
- Custom analytics & dashboards  
- ERP, CRM, and business software  
- Scalable web applications  

Website: [Uptixa](https://uptixa.com)